{"id":10881,"date":"2020-02-04T16:49:39","date_gmt":"2020-02-04T16:49:39","guid":{"rendered":"https:\/\/djraport.djpromotion.com.pl\/?p=10881"},"modified":"2020-03-14T13:53:46","modified_gmt":"2020-03-14T13:53:46","slug":"branza-eventowa","status":"publish","type":"post","link":"https:\/\/djpromotion.com.pl\/djraport\/branza-eventowa\/","title":{"rendered":"Bran\u017ca eventowa i alkohol czyli co i ile Polacy pij\u0105 ostatnio?"},"content":{"rendered":"<h3>Szeroko rozumiana bran\u017ca eventowa i napoje alkoholowe to nieod\u0142\u0105czny element naszego kraju. Wszak nie od dzi\u015b wiadomo, \u017ce Polak po &#8220;dobrym&#8221; trunku dobrze si\u0119 bawi i zwi\u0119ksza to jego zadowolenie z imprezy, kt\u00f3rej mo\u017cecie by\u0107 organizatorami i autorami. Ciekawe dane ostatnio opublikowa\u0142 serwis MondayNews.pl dotycz\u0105cy preferencji alkoholowych. Przy okazji przypominamy dane na temat spo\u017cycia alkoholu w Polsce.\u00a0 Przyznacie, \u017ce mo\u017ce to by\u0107 u\u017cyteczna informacja w pracy, a przynajmniej ciekawa. Jednak absolutnie odradzamy za\u0142o\u017cenie, \u017ce wi\u0119ksza ilo\u015b\u0107 alkoholu wp\u0142ynie na bardziej udan\u0105 imprez\u0119. Na ka\u017cdej powinni\u015bcie da\u0107 z siebie wszystko!<\/h3>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Ze wsp\u00f3lnego raportu Instytutu Badawczego <a href=\"https:\/\/abrsesta.com\/pl\/\">ABR SESTA<\/a> i firmy Syno Poland wynikaj\u0105, jak si\u0119 wydaje, do\u015b\u0107 miarodajne dane, kt\u00f3re dotycz\u0105 co prawda spo\u017cywania napoj\u00f3w (tak\u017ce bez alkoholowych) w r\u00f3\u017cnych miejscach, ale wydaje si\u0119, \u017ce mo\u017cna te dane prze\u0142o\u017cy\u0107 z du\u017cym prawdopodobie\u0144stwem na obiekty rozrywkowe, kt\u00f3rych mamy wiele rodzaj\u00f3w, jak samych imprez. Bran\u017ca eventowa to nie tylko <a href=\"https:\/\/djpromotion.com.pl\/djraport\/\/branza-weselna\/\">wesela<\/a>.<\/p>\n<p><img decoding=\"async\" class=\"alignright wp-image-10884\" src=\"https:\/\/djpromotion.com.pl\/djraport\/\/wp-content\/uploads\/2020\/02\/Canva-Person-Holding-Shot-Glass-Filled-With-Beer-piwo-1024x684.jpg\" alt=\"bran\u017ca eventowa\" width=\"429\" height=\"286\" \/><\/p>\n<p>Okazuje si\u0119, \u017ce a\u017c 91% Polak\u00f3w pije piwo i to z alkoholem. Jak nale\u017cy si\u0119 domy\u015bla\u0107 nie chodzi tu o ca\u0142\u0105 populacj\u0119 Polak\u00f3w, ale o tych, kt\u00f3rzy w og\u00f3le spo\u017cywaj\u0105 jakiekolwiek trunki. Tu wska\u017anik wynosi 75%. Bezalkoholowe wybiera tylko 8%, a niskoalkoholowe w ? 9%. Co do detali.<\/p>\n<h4><span style=\"color: #ff6600; font-size: 21px;\">Jakie piwo lubi\u0105 Polacy?<\/span><\/h4>\n<ol>\n<li style=\"text-align: left;\">Jasne\u00a0 &#8211; 40%<\/li>\n<li style=\"text-align: left;\">smakowe &#8211; 17%<\/li>\n<li style=\"text-align: left;\">ciemne &#8211; 10%.<\/li>\n<li style=\"text-align: left;\">pszeniczne, lager i pils &#8211; po 6%.<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #ff6600; font-size: 21px;\">Nowe zjawisko<\/span><\/h3>\n<p>Niedawno media donios\u0142y o ciekawym zjawisku. Okazuje si\u0119, \u017ce <span style=\"color: #008000;\"><strong>3 mln Polak\u00f3w codziennie kupuje tzw. ma\u0142pki<\/strong><\/span>, czyli butelki alkoholu o pojemno\u015bci 100 lub 200 mililitr\u00f3w. Rocznie sprzedawanych jest a\u017c miliard takich buteleczek! Polacy pij\u0105 coraz kulturalniej!<\/p>\n<p>W czasach PRL przeci\u0119tny nasz rodak wypija\u0142 oko\u0142o 5 litr\u00f3w czystego alkoholu rocznie. Alkohol by\u0142 na kartki, ale mo\u017cna by\u0142o go kupi\u0107 e tzw. melinach. Jak wynika z danych Pa\u0144stwowej Agencji Rozwi\u0105zywania Problem\u00f3w Alkoholowych ju\u017c w 2017 roku badania pokaza\u0142y ju\u017c 11 litr\u00f3w. Czy zatem jest si\u0119 czego wstydzi\u0107 i si\u0119 niepokoi\u0107?<\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #ff6600; font-size: 21px;\">Jak Polska wygl\u0105da na \u015awiecie?<\/span><\/h4>\n<p>Na 191 kraj\u00f3w, uj\u0119tych w tym rankingu, Polska zajmuje &#8211; nie zgadliby\u015bcie &#8211; 21 pozycj\u0119. \u015arednie spo\u017cycie alkoholu w naszym kraju to 11,5 litr\u00f3w czystego alkoholu na osob\u0119. Jak to si\u0119 ma do innych kraj\u00f3w? Uwaga, tu mo\u017cna dozna\u0107 szoku!<\/p>\n<p><strong>Oto Top 10<\/strong><\/p>\n<ol>\n<li>Mo\u0142dawia (\u015brednie spo\u017cycie 17,3 litr\u00f3w)<\/li>\n<li>Bia\u0142oru\u015b (\u015brednie spo\u017cycie 17,2 litr\u00f3w)<\/li>\n<li>Litwa (\u015brednie spo\u017cycie 16,2litr\u00f3w)<\/li>\n<li>Rosja (\u015brednie spo\u017cycie 14,5 litr\u00f3w)<\/li>\n<li>Czechy (\u015brednie spo\u017cycie 14,1 litr\u00f3w)<\/li>\n<li>Ukraina (\u015brednie spo\u017cycie 13,9 litr\u00f3w)<\/li>\n<li>Andora (\u015brednie spo\u017cycie 13,8 litr\u00f3w)<\/li>\n<li>Rumunia (\u015brednie spo\u017cycie 12,9 litr\u00f3w)<\/li>\n<li>Serbia (\u015brednie spo\u017cycie 12,6 litr\u00f3w)<\/li>\n<li>Australia (\u015brednie spo\u017cycie 12,6 litr\u00f3w)<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignleft wp-image-10883\" src=\"https:\/\/djpromotion.com.pl\/djraport\/\/wp-content\/uploads\/2020\/02\/Canva-alkohol-sklep-butelki-1024x683.jpg\" alt=\"bran\u017ca eventowa\" width=\"444\" height=\"296\" \/>Zaskoczeni? Pewnie tak. Dlaczego tak jest? Ma to zwi\u0105zek ze zmianami preferencji Polak\u00f3w czyli po prostu gustu w tym co nas najbardziej raczy, a ma\u0142\u0105 cz\u0119\u015b\u0107 niestety upija, bo taki maj\u0105 cel.<\/p>\n<p>Polacy przerzucili si\u0119 na piwo, ale te\u017c s\u0105 sk\u0142onni wi\u0119cej zap\u0142aci\u0107 za produkty wysokiej jako\u015bci. Odzwierciedlaj\u0105 to w sensie empirycznym dane rynku reklamowego wg raportu mi\u0119dzynarodowej firmy Hiper-Com Poland i Grupy Mobilnej Qpony-Blix.<\/p>\n<p>Podobno najwi\u0119kszy wzrost promocji produkt\u00f3w na rynku alkoholi odnotowa\u0142&#8230; Rum ? 30%, dalej Gin ? 22%, Tequila ? 9% i Szampan ? 8%. Natomiast spad\u0142 udzia\u0142 w reklamowania cydru ? o 50%, koniaku ? o 29%, w\u00f3dki, likieru i kremu ? o 10%<strong>,<\/strong> whisky ? o 9%, wina ? o,8% i brandy ? 7%. Te spadki &#8211; jak m\u00f3wi\u0105 fachowcy &#8211; wcale jednak nie musz\u0105 przek\u0142ada\u0107 si\u0119 na spadek ich sprzeda\u017cy.<\/p>\n<p>&nbsp;<\/p>\n<p>Reasumuj\u0105c, Polacy pij\u0105 du\u017co, ale bez przesady, preferuj\u0105 coraz lepsze alkohole i najcz\u0119\u015bciej jest to piwo. A wi\u0119c, na zdrowie&#8230; w granicach rozs\u0105dku.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Szeroko rozumiana bran\u017ca eventowa i napoje alkoholowe to nieod\u0142\u0105czny element naszego kraju. Wszak nie od dzi\u015b wiadomo, \u017ce Polak po &#8220;dobrym&#8221; trunku dobrze si\u0119 bawi i zwi\u0119ksza to jego zadowolenie z imprezy, kt\u00f3rej mo\u017cecie by\u0107 organizatorami i autorami. Ciekawe dane ostatnio opublikowa\u0142 serwis MondayNews.pl dotycz\u0105cy preferencji alkoholowych. Przy okazji przypominamy dane na temat spo\u017cycia alkoholu [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":10882,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[61],"tags":[18262,418,227],"class_list":["post-10881","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-profesja","tag-alkohol","tag-profesja","tag-rynek"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.6 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Bran\u017ca eventowa i alkohol czyli co i ile Polacy pij\u0105 ostatnio? * DJ RAPORT<\/title>\n<meta name=\"description\" content=\"Polak po &quot;dobrym&quot; trunku dobrze si\u0119 bawi. Oto Bran\u017ca eventowa. Odradzamy jednak Wam za\u0142o\u017cenie, \u017ce wi\u0119cej alkoholu wp\u0142ynie bardziej udan\u0105 imprez\u0119.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/djpromotion.com.pl\/djraport\/branza-eventowa\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bran\u017ca eventowa i alkohol czyli co i ile Polacy pij\u0105 ostatnio?\" \/>\n<meta property=\"og:description\" content=\"Polak po &quot;dobrym&quot; trunku dobrze si\u0119 bawi. Oto Bran\u017ca eventowa. Odradzamy jednak Wam za\u0142o\u017cenie, \u017ce wi\u0119cej alkoholu wp\u0142ynie bardziej udan\u0105 imprez\u0119.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/djpromotion.com.pl\/djraport\/branza-eventowa\/\" \/>\n<meta property=\"og:site_name\" content=\"DJ RAPORT\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DjRaport\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/DjRaport\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-04T16:49:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-03-14T13:53:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn.djpromotion.com.pl\/wp-content\/uploads\/2020\/02\/17144644\/Canva-Assorted-Wine-Bottles-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Piotr Gryglewicz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@PromotionDj\" \/>\n<meta name=\"twitter:site\" content=\"@PromotionDj\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Piotr Gryglewicz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/djpromotion.com.pl\\\/djraport\\\/branza-eventowa\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/djpromotion.com.pl\\\/djraport\\\/branza-eventowa\\\/\"},\"author\":{\"name\":\"Piotr Gryglewicz\",\"@id\":\"https:\\\/\\\/djpromotion.com.pl\\\/djraport\\\/#\\\/schema\\\/person\\\/b80201c9fadc4024195fecc7d10247be\"},\"headline\":\"Bran\u017ca eventowa i alkohol czyli co i ile Polacy pij\u0105 ostatnio?\",\"datePublished\":\"2020-02-04T16:49:39+00:00\",\"dateModified\":\"2020-03-14T13:53:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/djpromotion.com.pl\\\/djraport\\\/branza-eventowa\\\/\"},\"wordCount\":640,\"publisher\":{\"@id\":\"https:\\\/\\\/djpromotion.com.pl\\\/djraport\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/djpromotion.com.pl\\\/djraport\\\/branza-eventowa\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cdn.djpromotion.com.pl\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/17144644\\\/Canva-Assorted-Wine-Bottles-scaled.jpg\",\"keywords\":[\"alkohol\",\"profesja\",\"rynek\"],\"articleSection\":[\"DJ PROFESJA\"],\"inLanguage\":\"pl-PL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/djpromotion.com.pl\\\/djraport\\\/branza-eventowa\\\/\",\"url\":\"https:\\\/\\\/djpromotion.com.pl\\\/djraport\\\/branza-eventowa\\\/\",\"name\":\"Bran\u017ca eventowa i alkohol czyli co i ile Polacy pij\u0105 ostatnio? * DJ RAPORT\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/djpromotion.com.pl\\\/djraport\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/djpromotion.com.pl\\\/djraport\\\/branza-eventowa\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/djpromotion.com.pl\\\/djraport\\\/branza-eventowa\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cdn.djpromotion.com.pl\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/17144644\\\/Canva-Assorted-Wine-Bottles-scaled.jpg\",\"datePublished\":\"2020-02-04T16:49:39+00:00\",\"dateModified\":\"2020-03-14T13:53:46+00:00\",\"description\":\"Polak po \\\"dobrym\\\" trunku dobrze si\u0119 bawi. 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