{"id":26161,"date":"2022-02-23T17:28:50","date_gmt":"2022-02-23T16:28:50","guid":{"rendered":"https:\/\/djpromotion.com.pl\/djraport\/?p=26161"},"modified":"2022-02-23T17:33:53","modified_gmt":"2022-02-23T16:33:53","slug":"sluchalnosc-radia-w-polsce-2022-rmf-fm","status":"publish","type":"post","link":"https:\/\/djpromotion.com.pl\/djraport\/sluchalnosc-radia-w-polsce-2022-rmf-fm\/","title":{"rendered":"S\u0142uchalno\u015b\u0107 radia w Polsce 2022 &#x2b50;&#x2b50; Ci\u0105gle najcz\u0119\u015bciej s\u0142uchamy RMF FM"},"content":{"rendered":"<h2>Radia najcz\u0119\u015bciej s\u0142uchamy w pracy lub samochodzie i na razie, wbrew r\u00f3\u017cnym opiniom, to medium nie jest w odwrocie. Zmieniaj\u0105 si\u0119 natomiast statystyki s\u0142uchalno\u015bci radia w Polsce. Ro\u015bnie te\u017c w si\u0142\u0119 muzyka taneczna! &#x2b50;&#x2b50; Oto te najnowsze, bo ju\u017c z 2022 roku.<\/h2>\n<p>&nbsp;<\/p>\n<p><!--more--><\/p>\n<p>S\u0142uchalno\u015b\u0107 radia w Polsce &#8211; badania robione s\u0105 regularnie, ale my przygl\u0105damy si\u0119 nim na og\u00f3\u0142 raz do roku, aby sprawdzi\u0107 jaka jest kondycja muzyki tanecznej w eterze. czyli jak radz\u0105 sobie stacje graj\u0105ce muzyk\u0119 taneczn\u0105 w naszym kraju.<\/p>\n<p><img decoding=\"async\" class=\"alignleft wp-image-26166\" src=\"https:\/\/cdn.djpromotion.com.pl\/wp-content\/uploads\/2022\/02\/17143437\/radio-w-2022-roku-sluchalnosc-300x258.png\" alt=\"S\u0142uchalno\u015b\u0107 radia w Polsce 2022\" width=\"353\" height=\"302\" srcset=\"https:\/\/cdn.djpromotion.com.pl\/wp-content\/uploads\/2022\/02\/17143437\/radio-w-2022-roku-sluchalnosc-300x258.png 300w, https:\/\/cdn.djpromotion.com.pl\/wp-content\/uploads\/2022\/02\/17143437\/radio-w-2022-roku-sluchalnosc-489x420.png 489w, https:\/\/cdn.djpromotion.com.pl\/wp-content\/uploads\/2022\/02\/17143437\/radio-w-2022-roku-sluchalnosc-640x550.png 640w, https:\/\/cdn.djpromotion.com.pl\/wp-content\/uploads\/2022\/02\/17143437\/radio-w-2022-roku-sluchalnosc.png 655w\" sizes=\"(max-width: 353px) 100vw, 353px\" \/>Oto ostatnie &#8211; trzymiesi\u0119czne badania s\u0142uchalno\u015b\u0107 radia w Polsce &#8211; wed\u0142ug Radio Track , publikowanego przez <a href=\"https:\/\/www.wirtualnemedia.pl\/artykul\/radio-najpopularniejsze-stacje-rmf-fm-radio-zet-eska\">Wirtualne Media<\/a>, od listopada 2021 do stycznia 2022.<\/p>\n<p>Wynika z nich, \u017ce <a href=\"https:\/\/djpromotion.com.pl\/djraport\/radio-charts-2019\/\"><strong>RMF FM<\/strong><\/a> (Grupa RMF) coraz bardziej oddala si\u0119 konkurencji, bo powi\u0119ksza przewag\u0119. Obecnie przekroczy\u0142o magiczny pr\u00f3g 30% udzia\u0142u w rynku s\u0142uchalno\u015bci. Rok temu (w analogicznym okresie) by\u0142o to 28,9 %.<\/p>\n<p>Dalsze miejsca si\u0119 nie zmieni\u0142y, cho\u0107 pewne wska\u017aniki zmuszaj\u0105 nieco do my\u015blenia.\u00a0<strong>Radio ZET<\/strong> (Eurozet) zwi\u0119kszy\u0142 stan udzia\u0142u z 12,3 % do 13,6 %. Na #3 &#8211; <strong>Radia Eska<\/strong> (Grupa Radiowa Time) zwi\u0119kszy\u0142o sw\u00f3j wska\u017anik z 7,4 % do 7,6 % (w analogicznym okresie), cho\u0107 generalnie stacja powinna si\u0119 martwi\u0107. W po\u0142owie 2021 roku mia\u0142a bowiem\u00a0 8,4 %.<\/p>\n<h3><span style=\"color: #3366ff;\"><strong>Muzyka taneczna na topie<\/strong><\/span><\/h3>\n<p>A nas cieszy, \u017ce na radiowych playlistach kr\u00f3luje muzyka taneczna. W\u015br\u00f3d najwi\u0119kszych hit\u00f3w 2021 w radio s\u0105 tacy stricte taneczni wykonawcy jak Riton, Vinai czy Ofenbach. Potwierdza to tak\u017ce nasz w\u0142asny monitoring radiowy na <a href=\"https:\/\/djpromotion.com.pl\/djraport\/alok-i-daria-na-topie-spora-dynamika-zmian-polish-dance-chart-2022-07\/\">Polish Dance Chart<\/a>. Nasz <a href=\"https:\/\/djpromotion.com.pl\/djraport\/radiowe-hity-2021-i-was-made-najczesciej-sluchane-w-polskim-eterze\/\">Airplay Top 2021<\/a> prawie pokrywa si\u0119 ze statystykami og\u0142oszonymi przez ZPAV. Przypomnijmy, opublikowali\u015bmy go miesi\u0105c wcze\u015bniej od tego co opracowa\u0142 BMat.<\/p>\n<p>Gdy spojrzymy na powy\u017csze statystyki, wida\u0107 te\u017c stacje maj\u0105ce tradycyjny format, ale jak wida\u0107, s\u0105 w odwrocie.<\/p>\n<p>S\u0105 te\u017c stacje, kt\u00f3re nie potrafi\u0105 sobie znale\u017a\u0107 w\u0142a\u015bciwego formatu. Przyk\u0142adem <strong>RadioNova<\/strong> (kiedy\u015b Wawa), kt\u00f3re przeformatowuje si\u0119 (po spadkach , patrz statystyki na foto) na &#8230; Disco Polo.<\/p>\n<p>I to podobno &#8230; po badaniach. Dodajmy, dla niezorientowanych, \u017ce w\u0142a\u015bciciel (Grupa ZPR Media) ma w swoim portfelu radiowym Vox FM, s\u0142yn\u0105ce od lat z grania disco-polowego repertuaru. Na marginesie, tu chyba mamy do czynienia raczej z brakiem kompetencji.<\/p>\n<p>Coraz wi\u0119cej lokalnych stacji radiowych odnajduje si\u0119 w nowej tanecznej niszy, kt\u00f3r\u0105 mogliby\u015bmy okre\u015bli\u0107 jak &#8220;taneczny pop XXI wieku&#8221;. DJ Promotion od kilku miesi\u0119cy wdra\u017ca pewien radiowy projekt (og\u0142osimy go za jaki\u015b czas), z kt\u00f3rego wynika, \u017ce taki format przynosi znakomite rezultaty. Przybywa bowiem reklamodawc\u00f3w! Oczywi\u015bcie tych lokalnych.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Radia najcz\u0119\u015bciej s\u0142uchamy w pracy lub samochodzie i na razie, wbrew r\u00f3\u017cnym opiniom, to medium nie jest w odwrocie. Zmieniaj\u0105 si\u0119 natomiast statystyki s\u0142uchalno\u015bci radia w Polsce. Ro\u015bnie te\u017c w si\u0142\u0119 muzyka taneczna! &#x2b50;&#x2b50; Oto te najnowsze, bo ju\u017c z 2022 roku. &nbsp;<\/p>\n","protected":false},"author":2,"featured_media":26167,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[61],"tags":[358],"class_list":["post-26161","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-profesja","tag-radio"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>S\u0142uchalno\u015b\u0107 radia w Polsce 2022 &#x2b50;&#x2b50; Ci\u0105gle najcz\u0119\u015bciej s\u0142uchamy RMF FM<\/title>\n<meta name=\"description\" content=\"SERWIS INFO NIE TYLKO DLA DID\u017bEJ\u00d3W przedstawia analiz\u0119 statystyk &gt; S\u0142uchalno\u015b\u0107 radia w Polsce. 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Oto odpowied\u017a\" \/>\n<meta property=\"og:url\" content=\"https:\/\/djpromotion.com.pl\/djraport\/sluchalnosc-radia-w-polsce-2022-rmf-fm\/\" \/>\n<meta property=\"og:site_name\" content=\"DJ RAPORT\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DjRaport\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/DjRaport\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-23T16:28:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-23T16:33:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn.djpromotion.com.pl\/wp-content\/uploads\/2022\/02\/17143437\/radio-2022.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"681\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Piotr Gryglewicz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@PromotionDj\" \/>\n<meta name=\"twitter:site\" content=\"@PromotionDj\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Piotr Gryglewicz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/djpromotion.com.pl\\\/djraport\\\/sluchalnosc-radia-w-polsce-2022-rmf-fm\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/djpromotion.com.pl\\\/djraport\\\/sluchalnosc-radia-w-polsce-2022-rmf-fm\\\/\"},\"author\":{\"name\":\"Piotr Gryglewicz\",\"@id\":\"https:\\\/\\\/djpromotion.com.pl\\\/djraport\\\/#\\\/schema\\\/person\\\/b80201c9fadc4024195fecc7d10247be\"},\"headline\":\"S\u0142uchalno\u015b\u0107 radia w Polsce 2022 &#x2b50;&#x2b50; Ci\u0105gle najcz\u0119\u015bciej s\u0142uchamy RMF FM\",\"datePublished\":\"2022-02-23T16:28:50+00:00\",\"dateModified\":\"2022-02-23T16:33:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/djpromotion.com.pl\\\/djraport\\\/sluchalnosc-radia-w-polsce-2022-rmf-fm\\\/\"},\"wordCount\":455,\"publisher\":{\"@id\":\"https:\\\/\\\/djpromotion.com.pl\\\/djraport\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/djpromotion.com.pl\\\/djraport\\\/sluchalnosc-radia-w-polsce-2022-rmf-fm\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cdn.djpromotion.com.pl\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/17143437\\\/radio-2022.jpg\",\"keywords\":[\"radio\"],\"articleSection\":[\"DJ PROFESJA\"],\"inLanguage\":\"pl-PL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/djpromotion.com.pl\\\/djraport\\\/sluchalnosc-radia-w-polsce-2022-rmf-fm\\\/\",\"url\":\"https:\\\/\\\/djpromotion.com.pl\\\/djraport\\\/sluchalnosc-radia-w-polsce-2022-rmf-fm\\\/\",\"name\":\"S\u0142uchalno\u015b\u0107 radia w Polsce 2022 &#x2b50;&#x2b50; Ci\u0105gle najcz\u0119\u015bciej s\u0142uchamy RMF FM\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/djpromotion.com.pl\\\/djraport\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/djpromotion.com.pl\\\/djraport\\\/sluchalnosc-radia-w-polsce-2022-rmf-fm\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/djpromotion.com.pl\\\/djraport\\\/sluchalnosc-radia-w-polsce-2022-rmf-fm\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cdn.djpromotion.com.pl\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/17143437\\\/radio-2022.jpg\",\"datePublished\":\"2022-02-23T16:28:50+00:00\",\"dateModified\":\"2022-02-23T16:33:53+00:00\",\"description\":\"SERWIS INFO NIE TYLKO DLA DID\u017bEJ\u00d3W przedstawia analiz\u0119 statystyk > S\u0142uchalno\u015b\u0107 radia w Polsce. 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